Social Media: ig @howes_it_going | Youtube Ian Howes
Where you from: I’m from a small town in upstate New York called Sidney Center that has no traffic light or intersection
Menace Kit are you're reppin': I’m whippin’ the blue camo Menace gear for all my Hawaiian bruddas. They just love the camo out there and I felt influenced by their culture to bring dat style to da mainland.
Riding Setup: I’ve been riding a lot of hard enduro lately so naturally I’ve got the ol 300 two smoke dialed in with gummy tires, soft foam bibs, a p3 carbon skidplate, XC Gear Maco Bar mount and as many Bulletproof Designs protection parts as I can fit!
Describe your style in 3 words: Technical, playful, wheelies
What draws you to the Numbskull Team? I’m not sure what makes me a numbskull athlete, I guess you’d have to ask Mark. If I had to guess, It would be my chiseled body smashing good looks. I really love the direction this company is headed with their innovative styles and bright colors the gear just oozes a unique fusion of modern style and sex appeal.
What’s one thing you think the moto industry takes way too seriously? The moto industry is full of people that look pro but really they go pretty slow. Its all ego driven persona influenced by the well known elitist brands like Fox and AlpineStars. Numbskull by its very nature strips away the exclusivity and instead they promote lesser known athletes and even novice riders, which in the end makes up 90% of riders and is the core of the industry. I love that the gear designs are playful and wayyy less serious then most brands, after all why did we all start riding in the first place? For the fun of it, period.
What does riding give you that normal life doesn’t? Riding allows you to tap into this parallel world of awareness and altered state of consciousness. That sounds a bit out there but anyone with years of experience on a dirtbike understands. I had a neurologist explain to me in an airport once, any activity that requires flow (a steady continuous movement of energy) instills a state of deep effortless focus, literally changes your mind state and shifts your brainwaves to gamma waves, which are responsible for the feeling of flow, more specifically associated with peak performance, hyper-focus, and complex information processing. This is nerd talk for, damn I’m feelin’ good. For us riders this really is such a privileged experience and I believe non riders have a lot they can learn from these altered states of focus and the positive mental and physical health effects associated with them.
Favorite rider rn: My favorite rider is Josh Toth hands down any day of the week. He’s so underrated and so overly talented and the most down to earth personality.
Go to gas station snacks? Jerky and Liquid Death
You can only listen to one song for an entire riding trip: One song, Rolling Stone by Slightly Stoopid
Shoutout to your riding dawgs: Josh Toth, Ethan Broatch, and Colin V
